But I know he’s excited about it.” We’re coming down to the deadline, so I hit Yeat. Illumination people are hitting me like, “Hey, like, where’s that song at?” And I’m like, “I don’t know, I haven’t really followed up with him. I sent it to Yeat and he loved it.Ī few weeks go by and, like, I still haven’t gotten the song. And it had all the local voices in there and everything. I want you to start working on a Minions, Yeat-type beat.’” And he whipped it up. I told him, “I want you to produce this song. I grabbed my friend, who I’ve been friends with for 10 years now, Lotto Mulatto Beats, who has so much Chicago history and is such an icon in so many ways. While all this is happening, I told Yeat about it and I’m just hoping that he’s down to do it. We’re actually on set for the “Popping” video. And we just started moving forward with it. You know, grew up watching the Minions, he’s a good fit. How did you all manage to get Yeat aboard for the trailer? I caught up with Bennett while he was taking a break from shooting a new music video and traveling across Europe, to touch on all of this, and on some challenges he’s faced - including the pushback from Chicago residents concerned about Lyrical Lemonade’s Summer Smash interfering with Juneteenth festivities in the area, then dealing with a storm that nearly destroyed the festival. For Bennett, being a part of such a groundbreaking franchise is a major step toward his ultimate goal of making full-fledged movies. “Rich Minion” epitomizes the greed and power-lust Gru himself displays throughout Despicable Me while still fitting the carefree, fun-loving, yet borderline-maniacal nature of the adorable Minions. How unexpected it is and how it can break barriers is very big.’” I really believe in him, and I think that there is a crossover here. I think he’s the perfect fit for this.’ They looked at me like, ‘After what you just prefaced that with, I don’t think we can do something like that.’ But I, ‘I’m gonna send you guys some of his stuff. There’s this artist, his name is Yeat, and all of his catalog, up until this point, is about things that don’t really match your narrative, like drugs, money, things like that. “And are on a Zoom call, and I was like, ‘Guys, wait! I got an idea and it’s bizarre. “We had person ready to go and were about to lock it in,” Bennett says of the process. But during a Zoom meeting with Illumination, Bennett came up with the idea to include Portland, Oregon-bred rapper Yeat, who was already on fire with his hypercharging viral hit “Sorry Bout That.” The gamble paid off, resulting in the TikTok-spawning viral video “ Rich Minion ,” produced by Bennett’s longtime friend and Chicago producer Lotto f.k.a. Initially, he had several other artists in mind to create a theme for the trailer - ones more in line with the “PG” rating of Minions, the prequel and fifth installment of the Despicable Me franchise. Leading up to its release earlier this month, Bennett decided to take a risk. But the pandemic caused The Rise of Gru to be pushed back a full year, despite already being finished. Two years ago, Illumination reached out to Bennett to handle the trailer and exclusive merchandise for the film, initially set to be released on July 4, 2021. Now, on the heels of the Illumination film Minions: The Rise of Gru, the 26-year-old can add another accomplishment to his list: helping to create a viral hit. Diddy, shooting a new video with Kid Cudi, Denzel Curry, and JID, and drawing more than 90,000 people to Chicago’s West Side for the 2022 Lyrical Lemonade Summer Smash, a festival he co-founded. Cole Bennett spent the first half of this year living out some of his biggest dreams: meeting and hanging out with one of his heroes, Love f.k.a.
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